Baidu Enters African Mobile Browser Essay

Executive compendiumBaidu Inc. lead benefit from partnering with France Telecoms orange to enter in Africas meandering(a) searching securities industry which has blown-up potential opportunities and revenues.Africa, the Next Major diligent MarketAfrica with the second macroscopical population in the realism and appear buying power from new middle air division requires telecommunication to be popularized. The sudden step-up and high density of expeditious connection in Africa across countries gene rove large demand of smartphones and erratic webs or other unsettled returns. The fast speed of growth say and potential opportunities in this food market attract large prompt operators and search engines, and then Africa will become the major mobile market and exchange the orbicular economic landscape. Baidu should enter this market earlier to assume its international businessBenefits and Limits of Partnering with orangish ExclusivelyBenefitsEnjoys orangishs mass cu stomer baseOrange has health growth rateOrange has invested 3G networking in order to expand its market share Orange has much than 800 million customers and spreads its achievement across 20 countries. Risk The max agreement limits Baidus expand from cooperating with othersEvaluation condescension the limits of the exclusive contract, the benefits of partnering with Orange are great. Baidu, which has less international business experiences, is good to start cooperating with large mobile operators homogeneous Orange to step into the large mobile competition in Africa, which has large potential market, opportunities, and revenues.IntroductionBaidu Inc. signs its startle global agreement with Orange, on an exclusive basis. The Baidu-Orange browser will provide more affordable and richer seek experience for customers across Africa by enhancing datacompression capabilities up to 90% of compression. The browser is one-click access to web-search want apps.Ab step forward BaiduBaid u is the largest searching engine in China, taking more than 70% of the market share. It beat Google out(a) of the Chinese market in 2010 because it was familiar with Chinese web culture in which allows free downloads and develops ecumenic searching However, Baidu lose its ability to be business internationalized, since Baidu satisfied its large market share in the region at the same time it also lose its good timing to establish and develop its mobile searching while the popularizing and development in smartphones has changed the rules of the game from web networking to telecommunication networking. The need of Baidu expanding its global market and mobile web services is important and urgent. Baidu now is targeting in African as an emerging mobile market in the partnership with Orange, a Frances telecomAfrica, the Next Major Mobile MarketAccording to the observation from GSMA, African mobile market has dramatically grown and reaches the highest growth rate worldwide due to the g everyplacenments have liberalized the telecommunication, and competitions surrounded by private telecoms have increased service affordability.Africa has large mobile connection penetration and has speedily gown From 2000 to 2011, mobile penetration has quickly increased in Africa, from upright 2% in 2000 to 63% in 2011, representing a compound annual growth rate of over 46%. It is expected to reach 85% mobile connection penetration in 2015 (GSMA, Africa Mobile observation post Report, September. 2011) (See Figure 1)Figure 1 Mobile connections and penetration in Africa since 2000. Data sources Wireless Intelligence.The number of cennections in North Africa has grown by 41% while sub-Saharan Africa has the highest growth rate with 44% worldwidely, compared to an mean(a) of 34% for developing countries and 10% for developedcountries.(DeloitteGSMA, Sub-Saharan Africa Mobile lookout Report, November 13, 2012). (See Figure 2)Figure 2 Growth in the number of mobile connections world wide, 200-2012. Data source wireless intelligenceThe rapid growth of mobile communication in Africa generates high demand of mobile telephony and mobile service and increases revenues According to Wireless Intelligence and International Monetary Fund (IMF), mobile operators reported over $35 billion revenues in 2011, growing by an average of 18% each year from $8.2 billion in 20000 in Africa. According to GSMA Africa Observatory 2011 Report, over the past 5 years, the number of subscribers across Africa had grown by almost 20% per year and was set to reach more than 735 million by the end of 2012. The mobile ecosystem in Africa currently generated approximately $56 billion or 3.5% of total GDP, with mobile operators alone add $49 billion.Africa is transforming the global economic landscapes.African economies are among the fastest-growing in the world while emerging economies in Asia have been slowed down due to their increasing capital and labor costs and markets saturated. Econom ists predicted that Africa would be poised to transform the global economic landscapes (John J. Wild Wild, International Business the challenge of globalization, January 16, 2013). Annual GDP growth averaged 5.7% between 2000 and 2010 in Sub-Saharan Africa. (IBM, Is mobile Africas future?, 2011) Expected annual growth averaged 7% over the next 20 years. (IBM, Is mobile Africas future?, 2011) 14% of the worlds population, the second large population in the world, provides large consumption base. (IBM, Is mobile Africas future?, 2011) New middle class has been emerging in AfricaThe purchasing powers from large population and middle class must stimulate the gross sales of mobile products and co-related mobile services.Africas mobile market is a good start for firms like Baidu, which want opportunities to expand its international business and mobile effect withless experiences. Demands from large consumptions requests and purchasing from new class created substantial profits.Benefits and Limits of Partnering with Orange ExclusivelyThe Chinese Web services elephantine Baidu will bring its mobile browser to Africa in signing an exclusive contract with France Telecoms Orange network, the third-biggest mobile operator in Africa.Benefits of partnering with OrangeOrange, which has a mobile customer base of more than 80 million subscribers and covers 20 countries in Africa, has continued to see its smartphone user base in Arica and Middle atomic number 99 increasing, for example the demand for Android devices in Egypt has doubled in the second half of 2012 by Marc Rennard, elderberry bush executive vice president for Orange. (DeloitteGSMA, Sub-Saharan Africa Mobile Observatory Report, November 13, 2012) Orange has recently been deploying 3G networks in countries where it has trading operations and makes more low-cost smartphones available customers have been steadily moving from basic feature phone towards more low-cost Android smartphones. (DeloitteGSMA, Sub-Saha ran Africa Mobile Observatory Report, November 13, 2012)The mass user base, the wide geographical operations and the increased growth of smartphone users from Orange help Baidu expand its mobile services and data collecting in the new emerging market. This not only makes Baidu get a slice of Africas lucrative mobile and data market but also helps Baidu gain experience of transforming itself to be business internationalized and searching cited beneath the pressure of globalization and development in smartphones.Limits of Partnering with OrangeEmeka Obiodu, Principal Analyst for Telecom Strategy, Ovum Research, pointed out that there is a limitation for Baidu by dealing with Orange exclusively. Baidus deal with Orange may limit the firms maneuverability in the market. If Baidu sticks to Orange exclusively, it will depend on Oranges expansion of its geographical footprint.Obiodu later added his concern for Baidu thatOver time, this lack of maneuverability will influence, and possib ly undermine, Baidus ability to exploit emerging opportunities in the market.While Baidu is tie-up with Orange, its largest competitor Google has already entered in the Africas mobile browsing market. Google not only has a deal with South Africas giant telecom operator Telkoms cellphone network unit 8ta but also rolls out a new services in Sub-Saharan Africa though operator Zambia Telecommunication Company, a government-owned telecom. (IDG Reporter, Africa is the newest telecoms battleground, January 27, 2013)The spread of Baidu browser is limited because it is depended on Oranges geographical footprints due to exclusive agreement, compared with Google, which has multiple partnerships with large government-owned and private-owned operators. Despite the limitation, the benefits from cooperating with Orange for Baidu are greater. Baidu as an inexperienced international investor could decrease its risk to fail the first gate into an emerging market with the helps from sharing Oranges wide geographical footprints and mass customer base. (TitaniumMedia, Baidus Radical Internationalization, 2013)Evaluation of Baidus Entry into Africas Mobile Bowering Market though Exclusive fusion with France Telecoms Orange.Africas mobile marketMobile market in Africa is potential and paid (DeloitteGSMA, Sub-Saharan Africa Mobile Observatory Report, November13, 2012) 85% mobile connection penetration in 2015 (forecast)44% mobile connection growth (the highest growth rate worldwide) $49 billion revenues (mobile operator alone)The fast and wide spreading of mobile connection and communication in Africa makes the demand for smartphones and mobile web be on the jump on remarkably, creating potential mobile market and providing healthy grown profits for Baidu, which is seeking opportunity to internationalize andmobilize its operation.Partnership with France Telecoms OrangeDespite the limitation of just cooperating with one company, Orange is tranquilize a good partner which alread y has mass customer base and keeps growing users doubly though its investment in 3G networking. Baidu, a Chinese searching engine which has less international business experiences, takes good of cooperating with Orange in order to lower the risk of first entry into a unknown market by sharing Oranges mass customer base and wide geographical operation . Entry into Africa and cooperation with Orange are a good start for Baidu turning itself internationalized and mobilized.ReferencesWild, J. J., & Wild, K. L. (2013). International business the challenges of globalization(Seventh ed.). Pearson College Div.Sub-Saharan Africa Mobile Observatory 2012. Sub-Saharan Africa Mobile ObservatoryReport. Retrieved May 4, 2014, fromwww.gsma.com//SSA_FullReport_v6.1_clean.pdfArican Mobile Observatory 2011 hotheaded Economic and Social Development doneMobile Services. African Mobile Observatory Report. Retrieved , fromwww.gsma.com//2011//Africa-Mobile-ObservatoryAfica is the newest telecoms battle ground. (2013, January 27). . Retrieved May 2, 2014,from http//www.cnmeonline.com/ outline/africa-is-the-newest-telecoms-battleground/Is mobile Africas future?. (2011, January 1). . Retrieved May 15, 2014, fromhttp//www.ibm.com/smarterplanet/global/share/19jan2012/mobile_africa/Baidus Radical Internationalization. (2013, show 31). . Retrieved May 11, 2014, fromhttp//tech.163.com/13/0331/09/8R9JOH9O000915BF.htmlAppendix AImportant notice about GSMA and DeloittFrequent uses of data, facts, and statistics are from Sub-Saharan Africa Mobile Observatory 2012, a report is prepared by Drloitte for GSM Association with contract.The Sub-Saharan Africa Mobile Observatory 2012 is provided exclusively for the GSMAs use under the terms of contract. No party other than GSMA could be entitle on the report for any purpose whatever Deloitte accepts or not.Appendix BFigure 1 and 2Figure 1 is from GSMAs Africa Mobile Observatory 2011 Driveng Economic and Social Development through Mobile Services.Fig ure 2 from GSMAs Sub-Saharan Africa Mobile Observatory 2012.Both figures of the charts are compile data from Wireless Intelligence