Fashion Icon & Fashion Leader Essay

Abstract noneone could suck a accurate and oecumenical commentary of the dickens endpoints work look-alike & modal value leader in the past ecstasy while these two vernal devises appear frequently in the formulate sphere today. However, it seems that these draw their own significance and concept in two antithetical cultural perspectives. The propose of this query is to arrange the question what does the invent movie & fashion leader mean respectively in U.K. and china and what causes the remnant understanding of it, which whitethorn influence the development of the fashion world in the future. Literature enquiry, individualal interviews and net profit surveys ar the methods that I used to explore this study which could get in-depth, comprehensive, professional and the bran-newest breeding.In addition, what I frame out from this study research is to the different culture leading to the digression structure of the society. And having a different form of the society, the rules of the life, the things the public pursue, the place pack is looking forward to,the lifestyle the mass being allow to enjoy is not the same. This is a monstrous topic to discuss, but we can start from the small point. allows go back to the fashion world to talk near the different concept of the two destinations, fashion icon & fashion leader.introductionA big wave of new word see been appeargond these years to describe the new things invented with the development of the modern fashion world e.g. chic, buyer, disco, stylistThe term fashion icon is thrown around too much these days. It is obvious that fashion icon is the scarcely about popular term which will be mentioned in todays fashion world. However, the meaning of the new term is different in eastern and western culture. What cause the phenomenon and what difference meaning included with the convertible word fashion leaderis the key point of the research to explore. The definition of fashion is qui te complexed which is the rank or life style in a period. It is proposed by round small sort of people. And and then the public respected and followed.The range of fashion is very wide, including making-up, clothing, dressing, behavior, sense of identifying, feeling and even thoughts. Not both one can follow a correct direction of popularity for fashion. Fashion could be in a limited scope instead of in a very large scale. Majority have a difficulty about fashion which leads them to follow some pioneers . At this time these person and organization shows their sizeableness to the mass. Having an essence of fashion reflects their own tastes which makes fashion icons &fashion leaders become some popular these days. To compend the complexities of the adaption curve into ac forecast from two different culture is an essential problem.PROBLEM STATEMENT/ Research oppugn What is fashion icon in UK? What is fashion leader in UK? What is the relationship mingled with fashion icon and fa shion leader? What is fashion icon in China? What is fashion leader in China? What is the relationship between fashion icon and fashion leader? It is obvious that it have different definition of fashion icon & fashion leader in UK and China. What factors influenced it? Will it cause the development of the fashion world in the future? What another(prenominal) aspects could be related with the difference? Research Objectives and Aims1. Aim To investigate the factors that leads to the difference description of the two new terms in fashion.2. Objective The training will be extracted from some well- noticen fashion insiders opinions which have been reported to the public. Questionnaire will be distributed to various types of people, then to collect and count the result of the responses. To analysis the consequence of all the information of both British fashion area and Chinese fashion area, distinguish the main factor of it.Literature ReviewInternational aim is fast sightly one of the most popular entry mode strategies for international retail companies when moving into international markets (Burt, 1993 Quinn and Doherty, 2000 Quinn and Alexander, 2002). though initially slow to respond to this practical phenomenon occurring in the international retailing domain, the academic community has similarly been gradually turning its worry to the nature of international franchising,in the context of retailer internationalisation (Whitehead, 1991 Sparks, 1995 Quinn, 1998 Doherty and Quinn, 1999 Quinn and Doherty, 2000 Quinn and Alexander, 2002). This review will give a brief conception of the fashion icon & fashion leader in UK and China separately. Followed by analyzing the factors effect on the phenomenon, to have a further discussion on if it will cause the development of the fashion world in the future and the other relative areas.In 1980, Chinese professor MINYI HU, who is a professor of the DONGHUA University which university is famous for its fashion and art college in Shanghai, suggested the opinion that a fashion icon is a famous person who dresses in trendy and stylish fashions that catches the attention of people throughout the world. (MINYI HU, 1989) The innate character of fashion is changeable and various. In act of making fashion choices, a person is animating (making alive, acting, performing) her or his body bu imposing on it a social veneer that permits it to perform in specific desired ways and to be interpreted in the intended manner by others. (Jennifer Craik, 2009) Which room that if a person want to show her or his individual taste about fashion, she or he can show it through dressing trusted style of clothes to present. In addition, HU gave her definition to the term fashion leader. A fashion leader refers to an individual or corporation that is taken as a trend setter in the fashion industry.Usually, such(prenominal) an organization or products by such individuals attract luxuriously revenues and admiration from other industry players. (MINYI HU, 1989) concord to HUs theory, fashion icon seems to be person who is well-known by the public for his/her wearing, even he/she can be seen to be a idol following the fans who want to copy his/her style while fashion leader is a more professional position in the fashion field to analysis the fashion trends will be on. I think that the part thats holding people back now is that they basically only go to the shows. Theres very few of these street blogs that go back to their city, wherever that is, and shoot. People clean get very obsessed with getting a picture of those known names, as opposed to actually speaking from the heart and shooting from the heart. (Scott Schuman, 2012)However, the famous fashion photographers Scott Schuman considers that the person who can leads to fashion is not sightly on the run-way and the front stages. The true stylist may live in our life instead of estimable fitting in the fashion shows. Contrasted with the defi nitiongiven by Chinese fashion researchers, the understanding of the new term fashion icon have a different explaining by British investigators. The famous pretense Twiggy is be definition of the 1960s fashion icon. The report set Twiggy as an tyrannical icon is consistent with many popular press analyses that render the Twiggy phenomenon as a culturally important manifestation of the ideology of thinness.(Craig& Diana, 1997) From then on ,the word fashion Icon has appeared. According to the newest list of the top 100 fashion icon in the world which supported by quantify (2012), fashion icon contains many varieties of fields, such as designers & brands (Giorgio Armani, Hubert de retrovertnchy, Vivienne Westwood), models(Twiggy, Kate Moss, Naomi Campbell), muses(Madonna, David Bowie, Princess Diana), photographers(Richard Avedon, Guy Bourdin, Steven Meisel), editors & stylists(Isabella Blow, Grace Coddington, Patricia Field), style & design.A big amount of them come from UK, which illustrates that fashion icon is not just a conception of a certain person who has a good and unique taste of dressing anymore. Fashion leaders can be defined as those who are more interested in fashion than other consumers in the market, who are more confident of their own taste, who are the scratch line to purchase new styles and, above all, who influence other consumers to adopt and buy new fashion items.(Greenberg et al., 1982 Kaiser, 1990 Polegato and Wall, 1980 Schrank and Guilmore, 1973)Although it fashion leader has been followed in a quite high stage. However, it original aims for the media spread the image of fashion leader is various. For instance, during the 1960s and 1970s, marketers were interested in increasing their association about fashion leaders in order to develop marketing strategies that could attract these consumers. The underlying self-reliance was that if fashion leaders bought the product, other consumers would probably follow (Kaiser, 1990). Each styl e affects its carriers business leader to deal effectively with the alternate kind of group process requirements. A distinction is drawn between culture conflict and related notions of deprivation and culture difference. (Rosalie, 2009) What Rosalie said seems to explain the reason why people will have a different understanding of the two words about fashion.METHODOLGY AND FEASIBILITY methodologyFor this research, I used qualitative and quantitive design by doing literature survey, delivering questionnaire online for the internet surveys and interviewing some friends and the some dwell for the personal interviews. These are all the methods that I have used to exposes this problem, which could get in-depth, comprehensive, professional and the newest information.in a qualitative way. The essay is intend to develop the difference between two new terms about fashion. A qualitative design may not be able to solve all the questions, instead a method mixed with qualitative and quantitive is appropriate for getting an achievement of this research. To examine the data from all kinds of aspects may contribute to obtaining more reliable information. It was also focused on attitudes collecting from research participants and through the research design, a full-ways understanding about the two words themselves can help the researcher more slowly to gain the data and make a results of factors may influence different regions of understanding the same terms. Whats more, a limited time is a other difficulty for these research, but it also a argufy .Method & FeasibilityAdministering questionnaires, personal interviews and internet surveys were the ways for this study. The reasons why using mixed method presented have 3 points. Point 1, it was suitable for researchers objectives and could collect a big amount of information from different kind of volunteers in a high efficiency way. Point 2, interviews is a quite duration and fast method way to get information. And can get t he feeling of the interviewee face to face. Some are afraid of interview because of feeling under pressure in a one-to-one setting. As a result, point 3 , the internet surveys is better way to involved the embarrassing situation. And combination of all deuce-ace methods, I consider it is the most appropriate ways to different kinds of people. The sample size was 50 in questionnaire. 17 of them chose to fill in the questionnaire6 of them chose have a personal interview, and the others prefer have an internet surveys for the research.all the questionnaires were delivered to the volunteers on 12th December andcompleted on the 19th in the same month.And it is be leftover enough time for the volunteer to finish the questionnaire with a no pressure environment. Personal interview is a private situation. Paying attention with protecting the personal information when doing a interview is the key to this methods. Give the enough trust to the interviewees. The result will too good to expect . Internet survey is the same questionnaire with the first method. Privacy protection was still the most difficulty that many voluntee wasnt willling to fill the real information to de questionnaire. Most of them have a high self protection, which may lead to the information got is not so accurate.To solve this issue, any information was anonymously collected, but protecting privacy remained in a sequestered box. In other words, it was necessary for the researcher to explain the meat carefully or interpret content appropriately when research participants asked questions about the questionnaire. Furthermore, it was appropriate to provide a written introduction to the topic for participants about the questionnaire, which may have helped them understand easily and be willing to fill questionnaires out. Finally, avoiding harm is also important, which representation that researchers should not ask any sensitive questions or personal questions which might cause harm to research partici pants.A survey illustrate the main factors about the peoples knowledge about the fashion icon and fashion leaders. 35% people said they know nothing about what fashion icon is ,15% people have a highly awareness about fashion icon but have no idea about fashion leaders, 27% people think even they know just one or two fashion icon , they wont pay more attention on it, the rest percentage of the person have an interest in fashion and want to know more information about it.Most person show great interest in fashion is female and no matter the Asian girls or the European girls. But the fashion icon these two different regions girls focus on is different. A result can be get is that people unceasingly accept the fashion icon in their own culture more easily.LIST OF referencesCraig, J. T.& Diana L. H. 1997. Journal of Consumer Research. intercommunicate of Fashion Consumers Uses of Fashion Discourses and the Appropriation of Countervailing Cultural Meanings.Vol. 24, No. 1 (June 1997), p p. 15-42Greenberg, B.A., Lumpkin, J. R. and Bruner, G.C. 1982. Opinion leadership and innovativeness in fashion diffusion, American Institute of Decision Sciences Proceedings, pp. 240-42.Jennifer, C. 2009. Fashion . Rhe key concepts , pp. 02 03.Kaiser, S.B. 1990. The social psychology of apparel 2nd ed. Macmillan, late York, NY.Kerry, P. 2012. Harpers BAZAAR. Interview The Sartorialist New Book Closer. http//www.harpersbazaar.com/fashion/fashion-articles/scott-schuman-sartorialist-interviewslide-1Minyi, H. 1989. Modern Fashion in The persist Decade. New coming words , Vol.6 pp. 88 89. pp. 90-91Rosalie, A. C. 1969. American Anthropologist. Conceptual Styles, Culture Conflict, and Nonverbal Tests of Intelligence, Vol. 71 No. 5, pp. 828 856.TIME. 2012. List, ALL-TIME 100 Fashion Icons.http//www.time.com/time/specials/packages/completelist/0,29569,2110513,00.html