The in-game advertising industry Essay Example | Topics and Well Written Essays - 500 words

The in-game advertising exertion - Essay ExampleBusiness organizations take hold been very quick to realize the potential profit spend a penny from this segment. Massive Incorporated, which is the worlds first moving-picture show game company, operates with the mission of aggregating the gaming audience to refund advertising across a network of premier video titles and providing measured results on consumer interaction with the advertising. duplicate Fusion is an Israeli in-game advertising company established in the summer of 2004. The business model of parallel Fusion is very much similar to that of Massive. The product line of Double Fusion ranges from dynamic advertisements, integrated advertising, and around game inventory. In Game Advertising (IGA) seeks t o provide advertising run with its global computer video game media and advertising network. As opposed to Massive and other same competitors, IGAs network encompasses multiple platforms including PC, console and mo bile gaming and offer both silent and dynamic advertising. Together with Massive, Double Fusion and IGA Worldwide captures the largest market shares. Some smaller start-ups and players in the video game industry are also taking the challenge of in-game advertising.Despite the rapid growth of the video gaming industry, it also faces numerous challenges. It should be noted that customers now demand the creation of video games which have more sophisticated story lines and graphic improvements. On the other hand, the average commercial life of a video game has significantly dropped to less than one year.